Sam Rathling joined LinkedIn when most recruiters had never heard of it.

More than two decades later, she’s helped thousands of professionals build authority, create opportunities, and generate business without feeling salesy.

In this episode of Retained Search, Sam shares the systems, habits, and mindset shifts recruiters need to stand out in an increasingly noisy market.

You’ll learn:

• Why posting content alone is an unreliable growth strategy
• The outbound LinkedIn system that creates consistent opportunities
• The profile mistakes that stop recruiters winning clients
• How to write DMs that actually get responses
• Where recruiters are getting AI wrong on LinkedIn
• Why giving away your best ideas creates more business, not less

Sam also opens up about her breast cancer journey, navigating treatment as a single mum of three, and how the experience completely reshaped her definition of success.

Whether you’re looking to generate more leads, build a stronger personal brand, or rethink how you’re using LinkedIn, this conversation is packed with practical insights you can put into action immediately.

Follow Sam on LinkedIn for more advice: https://uk.linkedin.com/in/samrathling-linkedinexpert

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